Android AND-403 : Monetize Android Applications Exam
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Exam Number : AND-403
Exam Name : Monetize Android Applications
Vendor Name : Android
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Android Monetize Study Guide
Of the seven most typical company models that manufacturers, dealers, publishers and developers use to monetize functions, cellular commerce showed the most positive factors 12 months over 12 months, based on a analyze by means of Appcelerator and IDC.
cell commerce showed 86 % 12 months-over-yr increase, the greatest jump out of the seven monetization tactics that survey respondents have been requested about—a strong vote of confidence in cell commerce as a manageable lengthy-time period business model. Appcelerator and IDC additionally discovered that PayPal scored the exact spot among in-utility fee structures.
cellular Commerce daily’s Dan Butcher interviewed Scott Schwarzhoff, vice president of advertising at Appcelerator, Mountain View, CA. here's what he needed to say:
What are some of the key takeaways from the survey regarding cell marketing and advertising?there's a flow away from “company affinity” applications that do little more than provide free infotainment content and towards a utility model that rewards repeat engagement and ongoing reference to the manufacturer.
Social, vicinity and cloud-connectivity are driving this shift.
closing yr, sixty four percent of respondents stated they linked their applications to the cloud, whereas this year that quantity jumps to 87 p.c.
in a similar way, seventy eight p.c of respondents say they at the moment are using region in their functions and seventy five % pointed out facebook could be of their apps this year.
place sets context to take into account when and the place cloud-based functions may still be delivered, and omnipresent social connectivity encourages adoption that could in any other case be lost from discoverability considerations in app retailers.
As purposes become more and more usage-based mostly, the enterprise fashions underlying them change as well.
We polled respondents on seven company models in use nowadays, and the three fashions that showed essentially the most beneficial properties were cell commerce (86 p.c year-over-yr growth), promoting (59 % increase), and in-application purchases (fifty six % growth).
The slowest-becoming enterprise mannequin? Free “brand loyalty and engagement” functions.
What are the key takeaways involving cellular commerce and payments?As purposes move from an upfront content material-based mostly model to an ongoing utilization-primarily based mannequin, cell commerce and payments dramatically boost of their magnitude.
We found a few exciting findings during this enviornment: PayPal (53 p.c of respondents) leads Apple iOS (fifty two %) because the number-one favourite method of payment in applications.
here's driven by means of the raise in value of monetization of Android applications and PayPal’s focal point on refined micropayment capabilities such as cut up payments, chain funds and an usual amazing price SDK.
PayPal and iOS in-utility funds lead AdMob and iAd when it comes to interest.
We locate this to be a robust vote of self belief in mobile commerce as a workable long-term business mannequin.
Appcelerator and IDC additionally developed a three-tier “cellular Maturity model” that separates manufacturers and groups into three adoption phases: exploration, acceleration and innovation.
The principal criteria for the innovation section is featuring transactions in an utility.
When asked which phase they had been in, innovation jumped from 9 percent to 20 p.c of respondents.
To us, this shows that mobile payments are more and more being regarded as an incredible source of monetization possibility for developers and corporations significant and small.
Which smartphone/tablet systems/operating methods have the premier possibilities for dominating the linked gadgets OS market?more and more, the question of which platforms dominate the related equipment OS market, for example, iOS and Android, is shifting to a extra complex challenge of prioritization.
Now, the question they hear again and again is, “After iPhone, do i go Android or iPad?”
Appcelerator’s and IDC’s recommendation? For pure market share, go Android. for boosting the experience, go iPad.
however, this graphic is about to turn into even more unclear as the 85 tablets introduced at CES hit the scene in late 2011.
Now, greater than ever, companies and types need to consider a versatile cellular application method that can get up to the massive quantity of innovation it truly is occurring in devices, capabilities, working techniques and utility business fashions.
what is the outlook for the cell area in 2011?Going returned to their cellular Maturity mannequin, this is the yr of acceleration.
In 2010, sixty six p.c of respondents stated they had been both just getting begun or within the exploration section of cell adoption.
an easy software, usually on just the iPhone, lobbed into the App save for branding purposes isn't any longer achievable.
This year, 75 p.c of respondents referred to they are either within the acceleration or innovation section—only 25 % stay in the exploration stage of just getting started.
advanced phases are described by way of distinctive purposes (the typical number of functions is expanding from 2.three to six.5 this 12 months), numerous gadgets (doubling from two to four in 2011) and engagement (social, place and the cloud outline the brand new utility event).
What tips are you able to supply to brands, publishers and merchants/marketers in keeping with the findings of the examine?The need to outline a cell utility method now could be essential. There are without difficulty too many new capabilities, working programs and instruments coming into the market to examine each and every independently.
in its place, a company should assess their method from four diverse perspectives:
No. 1, structures: “i would like my iPhone app” became a standard phrase in 2010. No extra. go-platform is obligatory, as is deploying to varied kind components, together with drugs.
No. 2, consumer adventure: we're moving far from primary content material-based purposes that inform or entertain to extra complicated and engaging functions that make use of area, social and cloud capabilities to transactional purposes corresponding to mobile commerce.
as the client journey evolves, so do the opportunities to transform the connection between brands, publishers, merchants/retailers and clients.
No. 3, individuals: there's an increasing shift from outsourcing to in-house construction.
What begins as a tactical out-sourcing of construction “to get an utility finished fast” promptly turns into a extra strategic discussion around aggressive abilities, control over a sustainable long-term mobile approach it's smartly integrated with a web method and quick time-to-market considerations.
No. four, know-how: in order to meet the demand for more purposes, new gadgets, established updates and deeper client engagement, a company needs to drive down prices, time-to-market and complexity with the aid of developing and leveraging reusable accessories.
as an example, a media enterprise must consider a way to plug into its content material library, backend analytics, video streaming, social connectivity, vicinity-primarily based notifications and advertising systems in every application it produces.
This extremely difficult exercise becomes exponentially harder and greater complex for every new utility and platform.
finally, this effects within the need for a go-platform, utterly integrated cellular architecture that spans a corporation’s complete software portfolio.
Appcelerator and IDC trust it is important to have an extended-time period yet bendy cell method in location to deal with the explosion of possibility that cell presents.
The 4 views described above provide a basis upon which a enterprise can begin planning a well-built mobile structure that stands the check of time.
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